You MUST watch this ad!!
NikeGolf
This is Nike's new Golf ad featuring Tiger Woods. Knowing that golf swings are one of the biggest obsessions for golfers Nike took a 4000fps (yes that's 4000 frames per second... ordinary film is 28fps) and recorded Tiger's golf swing.
The result is a mesmerizing, minimalist ad that is appealing even if you have no interest in golf. The online version is even cooler than the TV version since you can watch individual portions of Tiger's body (feet, head etc) during his swing motion. The musical accompaniment is great as well seeing as the swing is a "symphony" of movement.
This is Nike's new Golf ad featuring Tiger Woods. Knowing that golf swings are one of the biggest obsessions for golfers Nike took a 4000fps (yes that's 4000 frames per second... ordinary film is 28fps) and recorded Tiger's golf swing.
The result is a mesmerizing, minimalist ad that is appealing even if you have no interest in golf. The online version is even cooler than the TV version since you can watch individual portions of Tiger's body (feet, head etc) during his swing motion. The musical accompaniment is great as well seeing as the swing is a "symphony" of movement.
posted by Ahsan @ 9:38 AM
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